Tehachapi Short Sale Sellers: Why is it so Important to Choose the right Real Estate Agent?

by Sally Lawrence on August 19, 2011

Custom 4 Bedroom at 18940 Mustang Drive in Stallion SpringsI used to think that choosing the right real estate agent when you are facing a short sale meant finding someone that was capable of dealing with the bank after you got an offer.  I’ve changed my mind.  Now, I’ve become convinced that although that is an important criteria, first you have to get to the point of needing to deal with the bank.  That means having an offer that is worth having them look at.

So, how do you do that?  It starts with actually marketing the property.  That doesn’t mean simply putting it in the MLS system so that it will automatically be linked to REALTOR.com.  It means getting the property in front of as many eyeballs as possible.  Getting people to see the listing information means using a many-pronged approach including syndicating the listing information to many different websites.  Some people like Trulia, some prefer Zillow, or HotPads, or FrontDoor, or other possibilities.  In addition to dedicated real estate listing sites, Craigslist and BackPage are both popular places to find buyers.

There’s even more to getting the most from the internet.  Google likes fresh content, so it’s not really enough to upload listing info and then leave it alone.  Update pictures, use dedicated blog posts… do whatever it takes to have Google think that listing is anything but yesterday’s news.

As an example, here’s a link to a single property website for a property I just listed on Monday.  If you are on Facebook, please go ahead and “like” its page there too.  The Facebook page for 18940 Mustang Drive just went live last night along with a PPC Facebook ad.  I expect to have more pictures uploaded in the next few days.  Here’s a link to the property’s dedicated blog post.  You can see this one and all my featured properties here.

In addition, this property already has active ads on Craigslist and Backpage as well as many of the dedicated real estate sites like Trulia, Zillow, REALTOR.com, etc.  I have also featured this home on Thursday’s REALTOR® caravan tour gaining precious exposure to area agents instead of waiting for the next area tour in a month. Friday, the sign rider arrived with property website address, QR code and text code printed.  This enables folks out looking around a neighborhood to access property details 24/7.

The previous agent had the property listed for 479 days and never included it in the REALTORS’® caravan tour.  Prior to that it was listed with a different agent for 149 days, again with no significant effort in getting the word out or including it in caravan.  The real shame is that the house started it’s listing life 632 days ago at $599,000.  The previous two listing agents followed the market downhill.  Now, the seller is forced to deal with a short sale that could have potentially been avoided had the marketing been more aggressive.
That’s really the point here.  I don’t want the sellers of a property to be forced into a distressed sale because they didn’t chose the right agent.

If you want to discuss your property situation, I’ll look forward to sharing my 201 Step System to get your home sold.
 
As always, thanks for reading.  If you found something of value, please share, tweet, etc.  I hope you will visit often and post your comments below.  If you want to reach me directly, you can call me at 661.375.REAL or email me.

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