I used to think that choosing the right real estate agent when you are facing a short sale meant finding someone that was capable of dealing with the bank after you got an offer. I’ve changed my mind. Now, I’ve become convinced that although that is an important criteria, first you have to get to the point of needing to deal with the bank. That means having an offer that is worth having them look at.
So, how do you do that? It starts with actually marketing the property. That doesn’t mean simply putting it in the MLS system so that it will automatically be linked to REALTOR.com. It means getting the property in front of as many eyeballs as possible. Getting people to see the listing information means using a many-pronged approach including syndicating the listing information to many different websites. Some people like Trulia, some prefer Zillow, or HotPads, or FrontDoor, or other possibilities. In addition to dedicated real estate listing sites, Craigslist and BackPage are both popular places to find buyers.
There’s even more to getting the most from the internet. Google likes fresh content, so it’s not really enough to upload listing info and then leave it alone. Update pictures, use dedicated blog posts… do whatever it takes to have Google think that listing is anything but yesterday’s news.
As an example, here’s a link to a single property website for a property I just listed on Monday. If you are on Facebook, please go ahead and “like” its page there too. The Facebook page for 18940 Mustang Drive just went live last night along with a PPC Facebook ad. I expect to have more pictures uploaded in the next few days. Here’s a link to the property’s dedicated blog post. You can see this one and all my featured properties here.